MSU Arts
Our team is working on redesigning the Arts MSU website through user research, mockup creation, and data analysis. We are developing A and B mockups for both mobile and desktop views, conducting A/B testing to gather user preferences, and using visual data representations to guide our redesign decisions. The final presentation will showcase our research, mockups, testing results, and key insights.
Project Description – Arts MSU Website Redesign
In this project, our team (Nina, Alex, Beiran, and Dre) collaborated on a comprehensive redesign of the Arts MSU website, with a strong focus on user-centered design, usability, and data-driven decisions. The goal was to improve the overall user experience (UX) across both desktop and mobile platforms, based on direct feedback from users.
Research Phase
We began with user interviews and surveys to gather qualitative and quantitative insights into user needs, pain points, and expectations. We also analyzed the existing website structure and content to identify usability issues and gaps in the user journey. Key findings included a lack of intuitive navigation and inconsistent visual hierarchy.
Design and Prototyping
We 're planning to do A/B teasing. First, we' re making A prototype to restore the structure and content of the Arts MSU website. For comparison with Version B. Based on the feedback, optimize and design Version B with more complete functions and clearer visuals.
A/B Testing
We designed and published questionnaires using A/B teasing to collect feedback. Evaluate the performance of the two different versions in terms of visual preferences, visual structure, etc. The purpose is to ensure that our design meets the needs of users.
Data Analysis and Results
A ppt was made by combining data tables and user questionnaires, making the final analysis results more intuitive and reliable.
User Survey — https://usabi.li/do/50kuijwdxalf/5g1zgn
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